Sky Bet is a popular choice thanks to its strong association with Sky Sports, offering exclusive promotions and features tied to live games. Their RequestABet feature is one of the best, providing easy ways for users to customise bets. Sky Bet has long supported horse racing in the UK and Ireland and often features extra place races to enhance their EW betting for users. Sky Bet’s interface is intuitive, and they have a great app, but they lack live-streaming options and can be quick to restrict successful bettors.