Sportsbook Partnership Terms and Conditions
These Sportsbook Partnership Terms and Conditions (“Terms”) outline the relationship between SINDERET LTD, trading as Ace Picks (“Ace Picks,” “we,” “us”), and sportsbook / iGaming operators (“Partner” or “Partners”) for whom we provide affiliate marketing services. These Terms apply to every Affiliate Services Agreement (“Agreement”) between Ace Picks and a Partner, with the Agreement’s specific terms taking precedence if they conflict with these Terms.
These Terms do not apply to individuals or entities promoting Ace Picks’ products or services as affiliates.
1. Definitions
Unless the Agreement states otherwise or the context requires a different meaning, these terms are defined as follows:
Affiliate Tools shall mean unique referral links, tracking codes, banners, widgets or other digital materials provided by the Partner to Ace Picks for the purpose of tracking promotion, monitoring website traffic, user acquisitions or revenue attributable to Ace Picks’ promotional efforts under these Terms and the Agreement, including any updates or modifications thereto.
AML shall mean any and all Anti-Money Laundering laws, regulations and standards applicable to the Partner’s operations.
Business Day shall mean any day other than a Saturday, Sunday or recognised public or bank holiday in England and Wales.
CPA (Cost Per Acquisition) shall mean a payment triggered by a qualifying user action (e.g., registration and deposit), as specified in the Agreement, verified solely by the Partner’s tracking system, and subject to reconciliation under Clause 8.5. if discrepancies arise with our data.
CPC (Cost Per Click) shall mean payment based on the number of clicks on Affiliate Tools, as specified in the Agreement.
CPM (Cost Per Mille) shall mean payment based on every thousand impressions of Affiliate Tools, as specified in the Agreement.
CPL (Cost Per Lead) shall mean payment based on generating leads (e.g., sign-ups), as specified in the Agreement.
CPI (Cost Per Install) shall mean payment based on app installs driven by Affiliate Tools, as specified in the Agreement.
CPS (Cost Per Sale) shall mean payment based on completed sales via Affiliate Tools, as specified in the Agreement.
Confidential Information shall mean any non-public, proprietary, or sensitive data or materials disclosed by one Party (the “Disclosing Party”) to the other Party (the “Receiving Party”), whether orally, in writing, electronically, or otherwise, during the Term or in connection with the Agreement, including but not limited to: (i) business plans, marketing strategies, financial data, customer or user data and trade secrets of either Party; (ii) the terms of each Agreement, including compensation details; (iii) Affiliate Tool performance metrics, acquisition reports and tracking data; (iv) technical specifications or operational details of the Partner’s services or Ace Picks’ Website; and (v) any other information marked as confidential or reasonably understood to be confidential given its nature or the circumstances of disclosure. This excludes information that: (a) is or becomes publicly available through no fault of the Receiving Party; (b) was lawfully known to the Receiving Party prior to disclosure; or (c) is independently developed by the Receiving Party without use of the Disclosing Party’s information.
Deliverables shall mean our specific promotional obligations outlined in each Agreement.
Disclosing Party shall mean the Party sharing Confidential Information with the other.
Party / Parties shall mean Ace Picks and the Partner, collectively or individually, as applicable.
Receiving Party shall mean the Party receiving Confidential Information from the other.
Restricted Jurisdictions shall mean any country, territory or region where the Partner’s services are not legally authorised or licensed for operation, as determined and confirmed in writing by the Partner prior to the Agreement’s start date and updated as necessary during the Term.
Revenue Share (Rev Share) shall mean a percentage of net revenue (e.g., betting losses minus bonuses) generated by referred users, as agreed in the Agreement, payable monthly or as specified.
Term shall mean the duration of the partnership as specified in the Agreement.
Website shall mean Ace Picks’ official website (https://www.acepicks.ai), including its sportsbook review page, subdomains or other digital platforms owned or operated by Ace Picks for the purpose of promoting the Partner’s services under these Terms and the Agreement.
2. Our Role
2.1. These Terms, together with the Agreement (if any), govern our provision of marketing and promotional services to advertise the Partner’s services to advertise Partner services via the Website’s sportsbook review page (https://acepicks.ai/sportsbook) and other agreed channels, strictly as an independent affiliate and not as an iGaming operator or service provider.
2.2. Our role is limited to displaying informational content and Affiliate Tools provided by the Partner, with no involvement in gambling transactions, user account management or service delivery.
2.3. Partners acknowledge that we rely entirely on their representations regarding the legality and compliance of their services in all applicable jurisdictions and that we do not guarantee any specific promotional outcomes, including, but not limited to, traffic, user acquisitions or revenue, unless otherwise specified in the Agreement.
3. Term and Duration
3.1. Each partnership’s Term is set in the Agreement, unless ended earlier per Section 4 of these Terms or other termination rights in the Agreement.
3.2. The Term may be extended at any time by mutual written agreement executed by us and a Partner.
4. Termination
4.1. We reserve the right to terminate the Agreement with five (5) calendar days’ written notice to the Partner for any reason, including, without limitation, suspected non-compliance by the Partner with applicable laws.
4.2. Either Party may terminate the Agreement immediately if the other: (i) breaches material provisions unremedied within ten (10) calendar days of notice; (ii) engages in fraud, illegal activity or conduct risking regulatory action against the other Party; or (iii) becomes insolvent, files for bankruptcy or enters liquidation.
4.3. Upon termination:
4.4. Termination by us due to Partner’s failure to provide valid licensing evidence (Clause 5.1.4.) entitles us to retain all payments received without refund and pursue additional remedies under Clause 9.2. (Indemnification).
4.5. Termination of the Agreement shall constitute termination of these Terms as they apply to the specific affiliate relationship with that Partner, thereby ending Ace Picks’ role and obligations as an affiliate for that Partner under these Terms. These Terms shall remain in effect for all other existing or future Agreements unless otherwise terminated.
4.6. Obligations surviving termination include, but are not limited to, Sections 6 (Confidentiality), 9 (Liability and Indemnification), 11 (Regulatory Compliance) and Clause 4.3. regarding payment of earned compensation.
5. Partner Responsibilities
5.1. A Partner shall:
5.2. Payments shall be made via bank transfer to the account, with the bank details to be provided by us to the Partner. Late payments incur 0.5% daily interest above the Bank of England base rate, and failure to pay entitles us to suspend promotion without liability.
5.3. The Partner shall indemnify Ace Picks against any regulatory inquiries, penalties or claims arising from the Partner’s services or Ace Picks’ promotion thereof and against any losses due to website downtime or Affiliate Tool malfunctions that impair tracking or compensation attribution.
6. Confidentiality
6.1. Both Ace Picks and the Partner shall protect Confidential Information and use it only for the affiliate marketing purposes established by these Terms and the Agreement, surviving termination indefinitely.
6.2. The Partner acknowledges that we may disclose Confidential Information if required by law or regulators, with prompt notice to the Partner where feasible.
7. Intellectual Property
7.1. Each Party grants the other a non-exclusive, revocable licence to use its trademarks and materials solely for the affiliate marketing purposes established by these Terms and the Agreement, with the Partner warranting it has rights to grant such use without infringing third-party rights.
7.2. Ace Picks retains ownership of its Website content; the Partner retains ownership of its services and Affiliate Tools.
7.3. The Partner shall not imply Ace Picks endorses or operates its services beyond the affiliate relationship.
8. Our Rights and Compensation
8.1. Partners pay us compensation in accordance with the terms and conditions of each Agreement.
8.2. The Partner shall be responsible for taxes associated with its payments to us, providing invoices or documentation compliant with its applicable laws if required by us or relevant authorities. Ace Picks shall be responsible for taxes associated with its receipt of payments from the Partner, providing invoices compliant with Cyprus law if required by the Partner or relevant authorities.
8.3. We retain sole editorial control over our Website content and may reject, modify or remove Partner materials if they: (i) risk legal or regulatory scrutiny; (ii) misalign with our brand; or (iii) lack verifiable licensing support from the Partner.
8.4. We are not required to promote Partner services in Restricted Jurisdictions or where promotion could suggest we’re involved in gambling operations.
8.5. In the event of a discrepancy between our tracking data and the Partner’s acquisition reports regarding CPA / CPC / CPM / CPL / CPI / CPS / Rev Share numbers or other metrics, the Partner must provide a detailed explanation and supporting data within three (3) Business Days of Ace Picks’ written notice. Ace Picks’ tracking data shall take precedence and be deemed accurate unless the Partner demonstrates clear error with verifiable evidence within the three (3) Business Day period. If the discrepancy remains unresolved after ten (10) calendar days of good-faith negotiation, Ace Picks’ data shall be final and binding, and the Partner shall pay Ace Picks based on our reported figures. Payments withheld in bad faith entitle us to suspend promotion and claim daily interest at 0.5% above the Bank of England base rate.
9. Liability and Indemnification
9.1. Ace Picks provides promotional services “As Is” and disclaims all warranties, express or implied, including but not limited to any warranty of merchantability, fitness for a particular purpose, or assurance of specific promotional results such as traffic volume, user acquisitions, or revenue generation. Neither Party is liable for indirect damages under English and Welsh law, with our liability capped at compensation received in the prior six (6) months.
9.2. The Partner shall fully indemnify, defend and hold harmless Ace Picks, its affiliates and representatives against all claims, penalties, losses or costs (including legal fees) arising from: (i) the Partner’s services, Affiliate Tools or licensing status; (ii) regulatory actions or inquiries related to these Terms and each Agreement; (iii) breaches of Partner warranties or obligations; (iv) any dissatisfaction with the outcomes of our promotional efforts, including failure to meet the Partner’s performance expectations; or (v) website downtime, Affiliate Tool failures or tracking inaccuracies that reduce our CPA / CPC / CPM / CPL / CPI / CPS / Rev Share or other earnings.
9.3. We are not liable for any actions, decisions or losses by users accessing the Partner’s services via its promotion, nor for the Partner’s failure to achieve desired results from such promotion, which depend on factors beyond our control, including the Partner’s service quality, website functionality, tracking reliability, market conditions and user behavior.
10. NO GUARANTEES
10.1. Partners acknowledge that our promotional services are provided on a best-efforts basis only, and no guarantees, representations or warranties are made regarding the achievement of specific outcomes, including, but not limited to, website traffic, user registrations, CPA / CPC / CPM / CPL / CPI / CPS/ Rev Share or other conversions, revenue or any other performance metrics.
10.2. Partners accept that the effectiveness of our promotion depends on numerous external factors, including, but not limited to, the Partner’s service quality, website functionality, user appeal, Affiliate Tool performance and market conditions, all of which are outside our control.
10.3. Any dissatisfaction with promotional results will not constitute a breach by us, nor entitle the Partner to withhold payment, seek refunds or claim damages, provided we fulfill the specific Deliverables outlined in the Agreement.
11. Regulatory Compliance
11.1. Partners warrant that: (i) they hold all necessary licences and permits to offer their services in all targeted jurisdictions; (ii) their services comply with gambling, AML and consumer protection laws; and (iii) our promotion, as directed by Partners, will not violate any laws or regulations.
11.2. Partners must promptly notify us of any regulatory changes affecting their services or the Agreement within five (5) Business Days, providing updated licensing evidence.
12. Governing Law
12.1. These Terms and the Agreement(s), unless specified otherwise, are governed by the laws of England and Wales. Disputes unresolved within thirty (30) calendar days of notice shall be settled by arbitration in England and Wales, with each Party bearing its own costs unless awarded otherwise.
12.2. Partners waive any right to challenge our compliance with gambling laws based solely on our promotional role under these Terms and the Agreement.
13. Relationship of the Parties
13.1. We act solely as an independent marketing affiliate, not an iGaming operator, agent or employee of the Partner. Nothing in these Terms or the Agreement suggests we facilitate gambling services or assume operational liability.
14. Amendments
14.1. We may update these Terms at any time by providing written notice to Partners. Any continued collaboration by the Partner after receiving such notice shall constitute acceptance of the updated Terms.